Problem
The salon behind the SkinSmooth webshop had no home of its own online. Clients looked for treatments, prices and opening hours, but landed on the webshop or social media. A salon doesn’t sell products, it sells trust: who is the specialist, what does she do, and can I come in today?
Solution
A static salon site as a sister to the webshop, with its own identity under the same brand name. Treatments and brands (SkinSmooth, Mineralogie) get dedicated sections, the homepage shows live whether the salon is open right now and when it closes, and every page drives one action: book an appointment, directly or via WhatsApp. Built with Astro and Tailwind, hosted on Cloudflare Pages.
Outcome
Live at skinsmoothbyirma.com. Fast, light, and zero maintenance burden for the owner. Webshop and salon now point at each other instead of working past each other.