cd ../
// ecommerce

Massage Lab.case

Shopify storefront for a massage studio in Dénia (ES). Local SEO and NAP consistency.

year
2026
role
Shopify dev & SEO lead
status
Live · ongoing optimisation
stack
#Shopify #Liquid #Local SEO
massagelab.es
Massage Lab desktop
Massage Lab open_live() ↗

Problem

A new massage studio in Dénia needed online visibility against established local competitors. The storefront had to do double duty: sell sessions and gift cards, and rank in local search for treatments in Spanish and English.

Solution

Shopify storefront with localised content per service, NAP consistency across the site and Google Business Profile, and service pages structured for both branded and treatment-intent queries. Ongoing SEO work tracks rankings and GBP signals month over month.

Outcome

Site live, GBP listing claimed and aligned with on-site NAP. Local-SEO work continues. Early treatment-intent queries are landing on the right service pages instead of the homepage.