What it covers
Local + technical SEO for service businesses and storefronts, plus GEO (Generative Engine Optimization): making sure you also show up where people search now, in answers from ChatGPT, Perplexity and Google AI Overviews. Audit-first, then targeted fixes. No generic “improve content” plans. Current work includes Massage Lab in Dénia (local-intent rankings) and Roosterspecialisten (Dutch B2B niche).
Typical scope
The audit covers crawlability, indexing, schema, Core Web Vitals, and a competitor gap analysis. Local-SEO work adds NAP consistency across the site, GBP and directories, plus service pages mapped to treatment-intent or service-intent queries. The GEO part focuses on what AI engines need to use you as a source: an llms.txt, complete structured data, and pages that answer a question in a way a model can cite.
When to pick this
When organic search should pull leads but currently doesn’t. Or when customers get your competitor served in an AI answer while you’re nowhere in it. Especially useful for local service businesses, niche B2B sites, and Shopify storefronts in competitive categories.
Deliverables
- Technical audit (Core Web Vitals, crawl, indexing, schema)
- Local SEO setup: NAP + GBP + on-site consistency
- GEO setup: llms.txt, structured data and content AI search engines can cite
- Intent-mapped content plan tied to ranking opportunities
- Monthly ranking + GBP report